Summer Movie Season, A Time Of Big Stars, Big Franchises, Big Movies... Well, Maybe The Last Weekend Of June Doesn't Count As Part Of The Summer Movie Season.
When you glance at any given summer each weekend looks to be the week of something. Take this summer, we have had, in order:
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Does This Seem Like A Summer "Tent Pole" Movie To You? Quit Snickering! |
- The Week of The Avengers
- The Week of Dark Shadows
- The Week of Battleship and The Dictator
- The Week of MIB3
- The Week of Snow White and the Huntsman
- The Week of Madagascar 3 and Prometheus
- The Week of Rock of Ages
- The Week of Brave
Did all of those movies work? Of course not, but they were all big and had big stars, they all felt like SUMMER Movies. You know what a summer movie is, it is a "swing for the fences", a summer movie is putting all your chips on one number, knowing if you're right it will pay 40 to 1. That is summer, "go big or go home". Most of the rest of the year hollywood hedges their bets. They release films that they hope will do well, but if they don't it doesn't really hurt the studio, they release films that don't need to get to $150+ million to be considered a success, they release films like
Magic Mike or a
Madea movie or a Mark Wahlberg comedy. If I didn't know the date and you showed me this weeks scheduled releases I would assume it was April or October, not so bad as to be September or January but not good enough to be December, I may be able to talk myself into the first week of November, but Summer? No way. And yet, here we are. Please don't misunderstand, I am not saying these movies are bad or that this weekend is worse than the rest of this summer's weekends (they aren't and it isn't), its just this isn't what hollywood normally does on the last week of June.