Hollywood's Box Office Hopes And Dreams All Seem To Be Riding On Oz, But Will It Be Great Or Powerful Enough?
January and February effectively kill the box office. This is true most every year. The post-holiday hangover that is January isn't made for going to a movie, its made for watching movies at home while you ask yourself "how did we spend THAT much on Christmas, I thought we were being good this year?"And February, well February is cold and dreary and no one wants to go outside. So the box office dies, or to quote Billy Crystal from
The Princess Bride it's "mostly dead". You'd think because this near death experience happens annually that no one in hollywood would panic and there wouldn't be a slew of articles written about the calamitous performance of movies like
Snitch or
Bullet to the Head, but every year those articles are written and you can almost feel the desperation oozing from the left coast. So what happens next? How do the fine folks who put out movies revive their dying patient? Well, there isn't one answer to those two questions. The answer to the second question is simply we need a mega hit. Huge hits work like electrical shocks to the heart, time it right and it can start the thing right up again. As to the first question, what will happen next, the answer is one of two things.
Scenario #1: Hollywood puts out a would be box office juggernaut that actually becomes a box office juggernaut and suddenly all is right with the world (that is what happened last year with
The Hunger Games and in 2010 with
Alice in Wonderland and in 2007 with
300 and plenty of other times over the years)
Scenario #2: Hollywood's would be juggernaut proves to be a so-so blockbuster, big enough to keep things alive but nowhere near big enough to get things rolling again. Hollywood continues to struggle through spring and prays that the summer blockbusters will perform well enough to make up for four months of pathetic performance (this is what happened in 2011 when
Rango was the closest thing to a hit until
Fast Five saved the day the last weekend on April or in 2008 when
Horton Hears A Who was all they had until
Iron Man changed the world)
So you see, in either scenario everything rides on the would be juggernaut and the same is true this year. If
Oz the Great and Powerful is everything hollywood hopes it will be then look for
G.I. Joe Retaliation and
Oblivion to keep the momentum going all the way up until
Iron Man 3 keeps Marvel's ridiculous hot streak going. However, if Oz is neither great nor powerful, well than G.I. Joe will have to try to do something it wasn't meant to do, be the jolt that makes everything right again.